For Commercial Training · Field Force Effectiveness · Medical Affairs

21 hours a week in the car.
Zero of them trained.

Winderly is audio-first training, built for pharma field teams on the move. Podcast-style interviews of your top performers, aligned with the key skills and success stories you're trying to promote. Delivered through your LMS or portal, and fully MLR compliant.

Get in touch → See how it works
21 hrs
average windshield time per week
<2 min
average HCP face time per visit
84%
of pharma training forgotten in 3 months
The platform

Content that fits
how reps actually work.

Zero new apps for the field. Live in 10 business days.

See what you get
Phase 1 · Day 1 — Knowledge Transfer
Curated content from 50+ expert episodes, live on day one.
Our library of skills-based conversations with commercial and medical affairs leaders covers HCP engagement, objection navigation, territory planning, and coaching frameworks. Delivered via SCORM into your existing LMS. Reps hear it on the drive to the first call. No new app, no login, no friction. MLR-ready from day one because episodes train skills, not product claims.
Phase 2 · Month 2 — Bespoke Content
Your best people, in your reps' ears.
Winderly creates compelling interviews with your top-performing reps, district managers, commercial executives, and medical leads. Every conversation becomes a short-form episode — 1–4 per month, custom to your organization. Teams ramp faster because they're learning what actually works. And you're creating a library of institutional knowledge so best practices don't leave when a team member takes another job.
Phase 3 · Month 4+ — Daily AI Enablement (optional)
A personalized briefing before every call.
AI pulls each rep's CRM call plan every morning. Generates a 4–6 minute personalized audio briefing per HCP — prescribing history, clinical context, likely objections. Pushed to their phone at 7:45am. Heard on the drive to the first call. Every rep walks in prepared, every time.
For MSL Teams — Field Medical Enablement
The most underserved group in field training.
MSLs spend as much time in the car as commercial reps, carry more complex scientific content, and have fewer dedicated training resources than any other field role. Winderly builds specific episode formats for field medical teams — scientific deep dives, data update briefings, KOL engagement frameworks. The same platform, purpose-built for field medical. No other vendor has touched this gap.
National Sales Meeting Pull-Through
Your NSM investment doesn't have to end on the last day.
National sales meetings generate tremendous energy — new messaging, new launches, patient stories, leadership vision. Winderly captures it. We record key sessions and speakers at your NSM and turn them into short-form audio episodes reps can hear on the drive to their next call. Patient voice included. The momentum from the meeting becomes a training asset that reinforces messaging for months — not days.
← → to navigate · auto-advances every 7s
The problem

Most trainings assume
your rep is at a desk.

They build eLearning modules, AI roleplay simulators, and 30-minute video courses. Your reps are driving 3 to 5 hours between HCP offices every day. Winderly builds training for that window.

What traditional training assumes
  • Rep is at a desk with a laptop, free to engage
  • Rep will sit through a 30-minute eLearning module
  • Rep has headspace to absorb complex content between calls
  • Training happens in dedicated, scheduled sessions
  • eLearning completion means learning actually happened
  • The same format works for reps and MSLs
The reality of a pharma rep's day
  • Driving 3–5 hours between HCP offices every day
  • 2–3 minute windows at office front desks
  • Mentally preparing for the next call while driving
  • Needs hands-free, ears-only content
  • Best learning window never addressed by any vendor
  • MSLs have the same problem with even higher content complexity
21 hrs
in the car per week
<2 min
avg HCP face time (P360)
11.2 mo
pharma rep ramp time
84%
training forgotten in 3 months
Compliance

Built for MLR
from day one.

Skills-based content moves through review faster than product training. We manage the entire MLR process so your L&D team doesn't have to.

We manage all MLR submission
You review and approve. We handle everything else.
From initial package preparation through review cycles and final sign-off — Winderly manages the entire MLR workflow end-to-end. Most clients find skills-based content requires fewer revision cycles and shorter timelines than standard promotional training materials.
Why skills-first content moves through MLR faster ▶
MLR review cycles are longest when content makes promotional claims about a specific product or indication. Winderly episodes are built around behavioral competencies — how to engage HCPs, navigate objections, plan a territory, run a coaching conversation. Because they don't make promotional claims, they require fewer revision cycles and shorter review timelines.
What "we manage MLR" means in practice ▶
We prepare and submit all content packages to your MLR committee, coordinate review timelines, incorporate feedback, and track approval status through to sign-off. You review and approve — you don't manage the process. Nothing reaches your reps without your approval.
How custom episode content is handled ▶
For episodes built from your internal experts, we submit each package on your behalf and coordinate with your MLR committee through to approval. You own the content permanently — and can use it in any LMS or platform.
Competitive landscape

Nobody lives in the rep's car.
We do.

Your LMS is Winderly's distribution channel — not our competition. Winderly content lives inside Allego, Showpad, Veeva Vault, and Highspot.

Allego / ShowpadQuantified AIRichardsonWinderly
Audio-first, drive-time optimized✗✗✗✓
Skills-based content, MLR-ready✗✗Partial✓
MLR submission managed for you✗✗✗✓
Real expert interviews, not AI-generated✗✗Partial✓
Delivered into existing LMS, no new app✓✗✗✓
Just-in-time pre-call CRM briefings✗✗✗✓
Live in 10 business days✗✗✗✓
Pricing

Start small.
Scale fast.

Start with a single district. Prove it works. Scale from there. No long-term commitment until you've seen the results.

Pilot
$7,500
flat / 90 days
90-day, 1 district
Full curated library
Up to 4 custom interviews
SCORM into your LMS
MLR submission managed
Zero commitment beyond pilot
Starter
$4K–$12K
per month / per brand
1 brand, 1 region
Full curated library
1–4 custom episodes / month
LMS integration + analytics
MLR submission managed
Quarterly content updates
Enterprise
$120K+
per year / per brand
Everything in Starter
Daily AI CRM briefings
MLR submission managed
Dedicated CSM
Custom KPI dashboard
The ROI math: 100 reps · $50K drug cost · 1 additional Rx per rep per year through better HCP conversations = $5M in additional revenue.
FAQ

Common questions.

Does this replace our existing LMS?▶
No — Winderly lives inside your existing LMS. We deliver content via SCORM so it appears alongside everything your reps already access. There's nothing new for the field team to download, log into, or learn.
How quickly can we go live?▶
5 to 10 business days from contract signing. The curated library is ready to submit for MLR review immediately. Custom interviews are scheduled within the first two weeks and start deploying from month two.
Who produces the custom content?▶
An experienced host with years of experience conducts all interviews. Winderly's hosts have conducted conversations with pharma commercial and medical affairs executives and know how to draw out field-relevant insights. Your team approves the content — you own it permanently and can use it in any platform.
What is the CRM integration in Enterprise?▶
Winderly pulls each rep's call plan from Veeva, Salesforce, or another CRM every morning. AI generates a personalized 4–6 minute audio briefing per HCP covering prescribing history, clinical context, and likely objections. Pushed to their phone via Slack, Teams, or the LMS at 7:45am — heard on the drive to the first call.
Do you work with MSL teams as well as commercial?▶
Yes — and this is an underserved market. MSLs spend as much time in the car as commercial reps, carry more complex scientific content, and have fewer dedicated training resources. We have specific episode formats for scientific deep dives, data update briefings, and KOL engagement frameworks.

Your reps are driving right now.
They're not learning anything.

Let's talk about what Winderly could look like for your field team. Or request a sample episode before you decide.

Send us a message → Request a sample episode